Fields of research
GIM Traces is aimed at companies from various industries and sectors and is particularly interesting for companies addressing mobile target groups.
Diverse fields of research offer you a wide range of possible applications: from food retailing to advertising impact and out-of-home advertising to the areas of mobility or tourism. Explore the consumer behavior of mobile target groups in your industry!
Cities & Public
Urban Mobility
"Smart City"
Traffic planning
Utility companies
Advertising effect
Reach
Advertising perception
DOOH, mobile, TV campaigns
Public & private screens
Location & mood
Measurement of mood and perception
Measurement of receptiveness, e.g. when shopping, at bus stops etc.
Mobility
Commuter routes
Leisure mobility
Use of transport
Mobility typology
Tourism research
Passenger survey
Retail, chains, branches
Brand perception
Location-dependent survey
Customer journey
Customer structure
Catchment areas
Mystery shopping
Ethnography / customer immersion
Understanding of target groups
Insights from real use and living situation