About GIM Traces
The digital era is changing the consumer. Especially in urban environments, target groups are increasingly on the move. We accompany mobile consumers and explore their behavior.
At the point of interest or on the road: GIM Traces allows us to measure the movement patterns of your target group and survey them. This way, you can find out...
... whether your advertising is noticed,
... who notices your advertising,
... which target groups visit your shop,
... how your shop is perceived,
... or where your target group is.
GIM Traces. Insights from Outside
Target group knowledge + geodata = GIM Traces
The initial size of GIM Traces includes 3,000 panelists. Demography, interests and movement patterns of the panelists can be described and tracked on up to one million movement days per year.
The special feature of GIM Traces: geodata are linked with target group data. Thus, we not only know where panelists are located, but also who they are. In addition, we can identify and specifically question individual persons at the POI directly or, for example, after visiting your shop.
Cooperation partners
For GIM Traces GIM cooperates with intervista and GapFish, bundling competences from the respective areas:
Bern-based intervista AG exclusively provides its geolocation tracking app "Footprints Research" for the German market.
GapFish GmbH from Berlin has set up the special mobile tracking panel for GIM Traces within its high-quality panel.
The offer thus combines geolocation data of the intervista app with target group-related information from the GapFish panel. GIM also integrates psychographic target group data stemming from its research.
Publikationen & Referenzen
Im Ausnahmezustand performen – Ein Artikel von GIM Corporate Director Silke Moser über den Einsatz von GIM Traces im Rahmen von Werbewirkungs-Studien, in planung&analyse, 01/2020
GIM Mobilitäts-Monitoring: Wie man mit Bewegungsdaten den R-Wert prognostizieren kann! – Ein Interview mit Dr. Jörg Munkes im Blog GIM Radar
DMI-Studie "Public & Private Screens" – Für die "Public & Private Screens" Studie des Digital Media Instituts (DMI) liefert GIM Traces regelmäßig Daten zu DooH-Kontakten und Zielgruppen
Klasse statt Masse. Bewegungsdaten in der Marktforschung sinnvoll nutzen – Ein Artikel von Dr. Jörg Munkes und Silke Moser über GIM Traces in planung&analyse 2/2020, Juni 2020
Frequenzen an DooH-Touchpoints steigen wieder – Ein Artikel über die „Public & Private Screens“‐Studie, im Auftrag des Digital Media Institute (DMI) auf invidis.de, Mai 2020
Mobilitätsmonitoring zur Corona-Pandemie – Ein repräsentatives Mobilitätsmonitoring über GIM Traces, dass das Mobilitätsverhalten der Deutschen während der Corona-Pandemie nachgezeichnet hat, März 2020