Example Case 1
Where is my target group?
Touchpoint profiles of your target groups!
1. You want optimal control of your Out-Of-Home (OOH) campaigns? In order to achieve this, you need to know via which OOH touchpoints you can reach your target group with advertising! A continuous tracking of movement profiles allows you to find out when your target group is where and when they come into contact with your touchpoints. A direct survey of the panelists provides you with knowledge about the efficiency of your currently used touchpoints.
2. You work in the field of city tourism and would like to further develop your campaigns? You have specific questions, such as "Which other cities do people who are interested in Hamburg visit?", "Where should you advertise in these cities?". The targeted tracking of the movement profiles of tourists in your city or in other cities tells you which places are already hotspots and which touchpoints offer untapped potential.
Model: Continuous tracking of the movement profiles with dashboard
Duration: > 6 months
Example Case 2
Who is my target group?
Profiles of your target groups!
1. You would like to reach new target groups for your gym chain? With GIM Traces you can find out who the customers of your gym are and what preferences they have, as well as who frequents your competitors' gyms and how these people differ from your customers. You can get information on how usage patterns (times, frequencies, spending behavior) and usage needs of potential and existing customers differ, so that you can optimally align your offer with new target groups.
2. You want to analyze the advertising impact of an OOH campaign? The tracking of movement patterns and mobile online usage allows you to obtain relevant information on the different target groups that you reach using OOH advertising media. With occasion-related queries (e.g. on visiting occasions or expenditures), the effect of the contact on the brand perception and behavior of your consumers can be determined.
Model: Ad-hoc project / tracking with occasion-related queries
Duration: 6-8 week
Example Case 3
Who came to my shop and how did they like it?
Surveys regardless of POI contacts!
1. You run a fast food chain and would like to know how satisfied your customers are with your seasonal offers? GIM Traces allows for frequent surveys. For example, conduct six surveys per year, interviewing 250 of your customers about your assortment each times while while excluding stores without a seasonal assortment.
2. You own a mass-market fashion chain store and you are interested in the evaluation of your current window display? We would ask about 500 passers-by per wave to rate your current window display. It is also possible to carry out an evaluation based on store usage.
Model: 6 surveys per year
Duration: 3 weeks / wave
